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Nexosis @ Work & Play

How GE, Target, And Levi’s Keep Their Cool

August 14, 2017 @ 8:00 AM | Press


SNIPPET

In his new book, Unleashing the Innovators, Jim Stengel, former global marketing officer at Procter & Gamble, studied some 200 “odd couple” partnerships between established companies and tech-focused upstarts. Here’s how the arrangement helped three veteran brands rediscover their vitality.

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