EA has historically been one of the most hated companies in America. To improve, it listened to feedback from critics. Our CEO explains why user feedback is crucial to the success of our API early access launch.
Arguably the largest event for the video gaming industry took place on June 10th, setting the tone for games to be released in 2017 and 2018. Most of the AAA studios also spent some time speaking about VR. It is great to see more adoption of this technology that should revolutionize the gaming industry. However, one thing that all startups can learn from is what the CEO of EA said during their press conference.
EA has historically been one of the most hated companies in America. They have won the ‘Worst Company in America’ bracket in 2012 and 2013. Star Wars Battlefront, which EA released in 2015, received a user score on Metacritic of 3.5 which was based on 1,551 user reviews, 1,037 of which were negative.
EA did something that every startup can learn from: they addressed the feedback head-on.
“We got a lot of feedback, a lot of it positive and a bunch of it constructive… and what you hope you’ll see is that we’ve addressed all of the feedback and gone even further.” The two primary points of feedback EA received was that paying for downloadable content sucks and having no single player campaign also sucks. So what did EA announce? Free DLC, and a new single player campaign that is an entirely new campaign. Not only did EA announce this, but they put all of the negative feedback on the press conference screen.
We take feedback very seriously at Nexosis.
Today we release early access to our API and user feedback is critical to its success. We believe our users have the best ideas for how we can get better. If you signed up for early access to our API, know that any and all feedback you provide will be read and scrutinized by our team. If you haven't signed up already, sign up below or check out some use cases.